From Sunday, people in India started seeing a message from Facebook at the top of News Feed with a personalised video wishing them a 'Happy Friends Day'.
After the video ended, people were shown "Friends Awards" from the video, where they could share any or all of the pre-made awards or even create their own for a friend from a list of templated awards.
The awards covered a spectrum of activities between friends -- some based on actions between friends and others based on fun insights that only the two friends would know.
In addition, the social media giant also gave away "Global Friends Awards".
While the Philippines created the most 'Groups', Mexico posted the most 'Love' reactions on the platform last year.
Brazilians were the most camera-ready people with the maximum tagged photos, US citizens posted the most "eating" activities, Britain had the most international check-ins, Australians created the maximum events, people in Germany shared the most birthday posts and Indonesia had people with most friends per person in 2017.
Further, as part of "Friends Day", Facebook would also celebrate the day with a series of short films that highlight remarkable friendships.
For people who want to participate in other ways, the company would also feature three unique "Camera" filters for friends to share and celebrate the day with #LiveWithFriends -- a special live series running from February 2-4.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)