Beyond aggregation

The ongoing dispute between Zomato and restaurants can have widespread ramifications. In the past few years, the food service aggregator has pioneered the disruption of the traditional hospitality model, and has gained Unicorn status by running its online food delivery services across multiple locations in 25 countries. Apart from deliveries, Zomato also offers ratings and user-generated reviews for its partner-establishments. But its latest move has run into resistance from restaurants, with more than 1,200 of them in India logging out of the aggregator’s discount programme, Zomato Gold.....

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