Adding to this, the rise of 3D printing
is likely to lead to re-invention of many old products, as well as the introduction of extraordinary innovations. I believe 3D printing
is on track to move beyond an emerging technology into a truly transformative one.
Taking a look at the overall printing industry
and business, despite the slowdown globally, India’s printing industry
promises to grow significantly. The digital printing industry
especially is seeing significant transformation with new technologies and innovative applications providing cost-effective and customised solutions. In 2018, with mobile printing, cloud, advanced security features etc. becoming more popular, we will see more such application development gaining importance. Such apps will allow users to control MFPs (multi-function printers) remotely and transmit documents to fax, email and cloud-hosted services like Google Drive and Dropbox.
Also, considering that the SMB market in India is given prime focus and is the backbone of our economy, office printing segment has immense scope. We believe there will be an increased demand for MFPs as companies look for innovative solutions to simplify business processes. Also, we must acknowledge the government’s digital initiatives and other reforms like the goods and services tax. It is surely a game changer for our economy which aims to bring us at par with developed nations.
Over the next 12 months, it is extremely important for an organisation to challenge traditional thinking and look in unexpected places for hidden opportunities to streamline and add momentum to their business. We are so much beyond the hype but there are still a large number of things that have to be realised.
Businesses must move ahead with true spirit, commitment, passion and be re-energised for the new way forward. They must focus on using IoT to digitise imperative assets and processes which will not only help grow their business but also increase operational efficiency, and deliver exceptional experiences to customers.
Businesses must continue to invest in new business solutions and applications that help improve productivity and simplify the work process as well as continue to create meaningful innovations and provide business process services, printing equipment, software and solutions that make a real difference for their clientele.
Director, global document outsourcing, Xerox India