Curious case of deep discounts

Deep discounting, which made e-commerce famous in India and in many other parts of the world, has returned to haunt the sector. As fresh round of dialogues begins between the government and the industry on what should be the defining points in the first comprehensive e-commerce policy, there are indications that deep discounting in prices of products sold online won’t be tolerated. That may be good optics to make a point on desi versus videsi and physical trade versus online. But, nothing more than that. Even if there’s a real clampdown on deep discounting by e-commerce playe.....

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