Delivering the goods

The country’s original ‘Retail King’—Future Group’s Kishore Biyani— wants to ring your doorbell every morning. Biyani-led Easyday, Nilgiris and Heritage stores are piloting a programme to deliver milk, bread and eggs to consumers living in the two-three km vicinity of its stores across the country. The retailer thinks the initiative will help each of these 1,000-odd pilot stores to generate an additional Rs 2 million in sales per month — that’s a clean Rs 2 billion a month or Rs 24 billion a year added to the topline! More goods can be adde.....

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