Goodbye, apolitical corporations

Corporate India’s well-established aversion to engaging with controversy involving the ideology of the ruling regime — any ruling regime — is being tested in unexpected ways. These engagements are the direct result of this ruling dispensation’s ideological mobilisation of society. Three incidents in the recent past show that this process of profound political evangelism has had the unintended consequence of impacting relations between customers and service providers, forcing them to show their ideological colours (or not)  First, in August last year one Amit .....

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel
Key stories on are available to premium subscribers only.

Already a premium subscriber?

Subscribe to get an across device (Website, Mobile Web, Iphone, Ipad, and Android Phone applications) access to Premium content, Breaking News alerts, Industry Newsletters, Stock and Corporate news alerts, access to Archives and a lot more.