Not too long ago, the success of a company was determined purely by its financial performance.
Its profit and loss account, balance sheet statements, share price, ROI, ROE — these were the metrics that set a successful business apart from a failing one.
That no longer holds entirely true.
A business still has to be profitable, it still has to have the right level of leverage, a healthy return on invested capital.
These are outcomes that any company aspires to. But the influences that determine them have undergone a sea change in today’s digitally-enabled mod.....