Ideal product for Covid times

From being a virtually unknown commodity outside its native tract of Bolivia and Peru a couple of decades ago, quinoa emerged as one of the world’s topmost superfoods because of its nutritional and therapeutic virtues. Though the global quinoa boom has touched India as well, especially after 2013, which was observed as the International Year of Quinoa, the buoyancy did not last long for want of adequate marketing and promotional backing. As quinoa production surged, its prices crashed, from around Rs 100 a kg in 2015 to below Rs 20 in 2018, virtually halting the further spread of this wo.....

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