Is nostalgia marketing just repackaged memories?

Sunil Gavaskar is said to be considering the launch of a Legends’ World Series with the blessings of the BCCI. The League will bring back the likes of Sachin Tendulkar, Virender Sehwag, Brian Lara, Brett Lee, Jonty Rhodes and Tillakaratne Dilshan to the cricketing crease. And many more of the retired tribe. But is the nostalgia marketing of veterans’ cricket really all that compelling a proposition? Lots of Tendulkar  fans and Sehwag die-hards will surely queue up to see their heroes once again flick, cut, drive, pull, sweep and loft the red cherry out of the stadium. But will.....

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