Co-branded cards useful, but get one only if you use e-commerce sites a lot

Ecommerce companies are increasingly offering co-branded credit cards that offer their users discounts and cashback on their platforms. Flipkart is the the latest one to join this trend. The e-commerce platform has partnered with Axis Bank. Before this, Paytm had launched Paytm First Card with Citi, Ola joined hands with SBI Credit Card, and Amazon India has been offering a co-branded credit card with ICICI Bank. So, how do these cards work? Co-branded cards are like loyalty programmes. The more cardholders spend with a company, the more benefits they get. "Through such tie-ups, ban.....

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