Start-ups introduce monthly passes to make your gym membership lean

Every month there are about 23 million searches on Google for keywords such as “fitness option near me”. Despite such high interest in fitness, there are only 10 million active members of fitness studios and gyms, according to data from Fitternity. It’s a common story: Many join fitness clubs enthusiastically. A few months later, they stop going altogether. “About 80 per cent of people drop out of gyms within six months,” says Amaresh Ojha, founder and chief executive officer (CEO), Gympik. Even those who continue don’t visit regularly. “Almost 9.....
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