Start-ups introduce monthly passes to make your gym membership lean

Every month there are about 23 million searches on Google for keywords such as “fitness option near me”. Despite such high interest in fitness, there are only 10 million active members of fitness studios and gyms, according to data from Fitternity. It’s a common story: Many join fitness clubs enthusiastically. A few months later, they stop going altogether. “About 80 per cent of people drop out of gyms within six months,” says Amaresh Ojha, founder and chief executive officer (CEO), Gympik. Even those who continue don’t visit regularly. “Almost 9.....
Key stories on are available to premium subscribers only.

Already a premium subscriber?

Subscribe to get an across device (Website, Mobile Web, Iphone, Ipad, and Android Phone applications) access to Premium content, Breaking News alerts, Industry Newsletters, Stock and Corporate news alerts, access to Archives and a lot more.