Tipping Point: How should buyers use persistency ratio?

Persistency ratio should be one of the key criteria customers should look at when choosing an insurer. A high persistency ratio indicates that past buyers have liked the company's products and hence stuck to it. On the other hand, a low persistency ratio is often an indicator of mis-selling. What is persistency ratio? In life insurance, a key problem is that many buyers pay the premium for a couple of years and then abandon the policy. Persistency ratio tells you what proportion of policyholders have stuck to a company's products. Higher the number of policyholders who have.....

Key stories on business-standard.com are available to premium subscribers only.

Already a premium subscriber?

Subscribe to get an across device (Website, Mobile Web, Iphone, Ipad, and Android Phone applications) access to Premium content, Breaking News alerts, Industry Newsletters, Stock and Corporate news alerts, access to Archives and a lot more.

Most Read

Top Stories




Latest News

Todays Paper

News you can use