FMCG growth, low food inflation to be hit by fall in monsoon: Nestle India

Representative Image
A below-normal monsoon this year may impact the Fast Moving Consumer Goods (FMCG) industry as it would hit rural growth and demand besides destabilising low food inflation, Nestle India Chairman and MD Suresh Narayanan said Friday.

According to him, trend in agro commodities prices is clearly going upwards and would further exacerbate if the monsoon is not as good as predicted earlier.

"The level of food inflation, which has been low for the past couple of years, is likely to go under change, if the monsoon situation becomes more difficult," he added.

"If it's true that monsoon is going to be less than optimal, definitely, there would be dampening effect as far as rural demand is concerned," said Narayanan.

"We have already started seeing some of those manifestations happening."

Recently, a private weather service company predicted a below-normal monsoon this year, which was against the previous forecast of normal rains.

Moreover, Narayanan said there have been issues of credit flow in the market in some channels, particularly wholesale channels.

"One of the things, which we have noticed in the last two quarters, has been that, for example wholesale channels, because of the paucity of credit, level of stocks -- they either were buying or stocking -- and it has come down," he said.

"Now, there has been a general issue that is talked about which is the overall credit and cash available in the market. This has probably been a manifestation of that," he added.

He, however, said as far as Nestle is concerned the impact would be minimal as rural sales accounted for only about 20-25 per cent its total sales.

"I must add that it has not been serious enough to impact Nestle India's growth because our wholesale footprint is relatively small," said Narayanan.

"Presently, rural market is around 10-12 per cent of the industry," he said. "The overall FMCG is growing around 13-14 per cent and the rural growth has outstripped urban growth by 100-200 bps each quarter," he added.

"In Q3 of 2018, rural growth has outstripped the urban growth by 500 basis points and that was most coming from food and beverages, which outstripped the urban growth by 700 basis points," he added.

However, things have changed in January-March quarter this year with those companies, which have higher footprints in the rural areas.

"What is happening now is that rural and urban growth rates are converging back to the earlier norms and averages that we have had," Narayanan said.

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel