The order had to be issued because the food business operators were using the term 'wheat flour' as English nomenclature for 'maida' on the label of the food products which does not convey the exact nature of ingredient used for manufacturing of various food items to the consumers as well as enforcement officials.
However, in the latest order, the FSSAI has not only given three months' extension for compliance, but also tweaked the order slightly to allow usage of the term 'atta' as wheat flour instead whole wheat flour.
In case the labels are in Devanagiri script, the businesses are allowed to use the Hindi nomenclature 'atta' and maida' for wheat flour and refined wheat flour, respectively.
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