Dell plans to expand retail presence across 1,300 cities, towns

PC maker Dell Technologies is planning to expand its retail coverage across 1,300 cities and towns this year, a senior official of the company said.

"We are present in 1,000 cities and towns in India and we are looking to increase our presence in 300 more cities and towns this year. We have 680 Dell exclusive stores. This year, we plan to add another 100 stores," P Krishnakumar senior vice-president for consumer and small business division (Asia Pacific and Japan), Dell, told PTI.

He said Dell is now reaching out to students in tier III and IV towns in India where it is creating awareness around gaming PC and career options linked to it.

"People were seeing PC (personal computer) as tool for education but now education and gaming are blending together. We are reaching out to 100 colleges to educate youth in tier III and IV cities. All these markets need high-end machines. Today, people are not seeing gaming as frivolous time pass. It is being seen as path to the career," Krishnakumar said.

According to IDC, HP led the market with 31 per cent overall market share, followed by Dell (23 per cent), Lenovo (20.6 per cent), Acer (12 per cent) and Apple (3.9 per cent) in 2018.

Krishnakumar claimed that Dell leads in the gaming PC segment with around 35-38 per cent share in India as per industry estimates.

"Our gaming PC range starts from Rs 75,000 and it can go up to around Rs 5 lakh. Consumers looking for gaming PC in tier III and IV towns are spending to the tune of Rs 1-1.25 lakh a unit. We also offer them finance if they need it. More than affordability, it is about value they see in the gaming PCs," he said.

Last week, Dell unveiled first gaming laptop, Alienware, whose component can be changed like it is done in assembled desktop PC.

"The component will be of desktop grade category in Alienware. We have given consumers option to change configuration of laptop as per their requirement," Krishnakumar said.


(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel