"With the Hindi capability, users will be able to see all the information and search for their desired products in Hindi - a language whose internet user base is expected to outgrow English by the year 2021," the statement said.
Flipkart will also introduce audio-visual navigation capabilities in its app in the upcoming phases to handhold first-time users, it added.
"We are committed to developing solutions that will help the adoption of e-commerce by the next 200 million consumers who come online. We have deployed around 80-90 per cent of our resources towards solving for Bharat with our Hindi interface being one of the biggest catalysts in this transition," Flipkart Group CEO Kalyan Krishnamurthy said.
As language is a convenience and not a barrier, Flipkart believes this native language capability will play a significant role in further adoption of e-commerce in the country, he added.
Flipkart plans to launch this capability in few more Indian languages in the coming months to take forward its learnings of bringing more consumers online through native language interface.
Last year, Flipkart had acquired Liv.ai, an artificial intelligence (AI) start-up which has built a platform that converts speech to text in 10 Indian languages.
Interestingly, Amazon had started its Hindi offering last year, a move that the US-based e-tailing giant had said was aimed at bringing the next 100 million customers online.
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