"Our pilot project was successful in Hyderabad with mobiles where we partnered with local kirana stores for a touch and feel experience. But the order has to be taken online from a kiosk installed there," Flipkart chief corporate affairs officer Rajneesh Kumar said.
Now, the e-commerce major plans to expand this localised partnerships in other parts of the country, he said. Flipkart and Amazon now faces the heat of the Competition Commission of India's probe against them for alleged malpractices including deep discounting and tie-up with preferred sellers.
"Online market accounts for only 3 per cent of the total retail market in the country," Kumar said.
In fashion, tie-ups with local tailors had offered huge benefit to e-commerce company in a sharp reduction in the number of returns. In the mobile category, pure online brands had moved to offline brick and mortar stores to expand its base and protect their margins.
On Thursday, Flipkart organised a workshop for MSMEs in Kolkata, a part of a series of programmes to help the enterprises leverage e-commerce to grow their business. Kumar said the move will help deepen base of products on the marketplace platform.
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