The 2019 EcoSport line-up showcases Ford India's continuous efforts to increase localisation, resulting in greater value being passed on to customers across the variants, the company said.
Ford India President and Managing Director Anurag Mehrotra said, "Backed by a strong product development team and ongoing localisation efforts, we are not just keeping up with the evolving consumer needs but also surprising them with enhanced value on offer across 2019 model line-up of Ford EcoSport."
Depending on the trim level, the new line-up of EcoSport will be cheaper than last year's in the range of Rs 8,300 to Rs 57,400.
The outgoing line-up of EcoSport was available between Rs 7.83 lakh and Rs 11.90 lakh.
Ford India said the 2019 edition of the model will have new sporty 17-inch alloy wheels, dark theme throughout the exteriors, including black-painted front grille and rear-view mirrors; dual-tone bonnet and decals on doors.
Ford India's announcements come close on the heels of Hyundai Motor India launching its compact SUV Venue which has been priced in a range of Rs 6.5-11.1 lakh (ex-showroom Delhi), where it competes with the likes of market leader Maruti Suzuki's Vitara Brezza, Tata Motors' Nexon, Honda W-RV and Mahindra XUV300 that are priced between Rs 6.48-11.99 lakh.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
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