Goyal suggests ideas to stakeholders for promoting sale of tribal products

Topics Piyush Goyal

File photo of Piyush Goyal

Commerce and Industry Minister Piyush Goyal on Friday suggested several ideas to various stakeholders such as providing stalls at railway stations and making celebrities brand ambassadors for promotion of sale of tribal and handloom products.

Participating in a workshop on strategies for promoting and marketing of tribal products, Goyal, who also holds railways portfolio, said stalls can be given to people for promotion of sale of tribal and handloom products.

He also said celebrities can be made product ambassadors.

Citing an example, he said cricketer M S Dhoni can be a brand ambassador for a tribal product of Jharkhand.

The government is working on ways, including setting up standards and identifying goods, to promote sale and marketing of products made by tribal communities in domestic and global markets.

It was advised to all ministries and departments to include these products as gift items for dignitaries and during Diwali festival.



Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel