JLR global sales decline 4.1% in Feb as China becomes Achilles heel

Auto major Tata Motors Thursday said its struggling British arm Jaguar Land Rover has posted a 4.1 per cent decline in its global sales to 38,288 units in February.

China continues to impact overall performance despite strong sales growth in North America and UK markets, according to a company filing to the BSE.

Sales of Jaguar brand of vehicles in February were up 5.8 per cent at 12,235 units over February 2018, the company said in a statement.

Land Rover range posted sales of 26,053 units in the month, down 8.1 per cent over a year-ago period, it added.

"Despite strong sales of the Range Rover and Range Rover Sport, we saw a dip in sales for the Land Rover brand during the month," said JLR Chief Commercial Officer Felix Brautigam.

Demand for the sporty compact E-PACE and the all-electric I-PACE powered growth for the Jaguar brand in key regions, he added.

"In the face of the ongoing macro-economic challenges being felt by the automotive industry, particularly in China, our strong sales growth in North America, the UK and Europe reflect continued demand for our exciting product line-up and two strong brands," Brautigam added.

However, JLR expects improvement in the performance after the launch of new compact Range Rover Evoque with hybrid powertrain and space-efficient platform.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel