Commenting on the launch, Mercedes-Benz India MD & CEO Martin Schwenk said the company has been very successful with its AMG product strategy in India, which comprises a wide array of performance cars under the 43, 45, 63 and the GT ranges.
"The response to the AMG 43 range has been amazing since its debut with the AMG GLE 43, and today we give further fillip to the line-up with the AMG C 43 Coup," he added.
With the launch of this latest AMG, Mercedes-Benz India now has over 15 AMG performance cars in its portfolio.
This is the first time that Mercedes-AMG C 43 4MATIC Coup is being launched in India.
Schwenk further said: "In 2019, Mercedes-Benz completes 25 years in India and this milestone will be marked with a product and service offensive... "
He said the strategy for Mercedes-AMG is to expand the
performance segment by introducing "high pedigree products with sensual design, which is sure to lure customers and fans of the brand in India".
On the outlook for the year, Schwenk said, "2019 is going to be an exciting year for us, where we aim to create new firsts, in customer satisfaction and overall ownership experience.
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