The increase in volumes from smaller cities was a pan-India trend. However, cities like Nagpur, Surat, Vijayawada, Chandigarh, Panaji, Jamshedpur, Shimla and Guwahati emerged as the new e-commerce hotspots, with orders surging at least four-fold over the previous year.
"Over 120 cities and towns across the country registered at least 2 times volumes compared to last Diwali sales. These include cities like Satara, Anand, Bharuch & Pali (West India), Malerkotla, Roorkee, Jhansi & Haridwar (North India), Hazaribagh, Raniganj and Paradip (East India), Tezpur, Itanagar & Majuli (North-East India) and Khammam, Hassan, Miryalaguda and Bhimavaram (South India)," Snapdeal said.
Last week, Amazon India in its first festive season sales report said that it has witnessed about 3 times increase in unit sales from non-metro customers, while customers from over 15,000 pin codes joined its Prime programme (which is paid) with a 69 per cent increase in signups from small towns as compared to the previous year's festive season.
According to logistics firm Shiprocket , tier 2 and 3 cities are expected to contribute a higher percentage of orders during the 2019 festive season compared to the same period last year as shipments to tier 2 cities have already shown a 10 per cent year-on-year growth.
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