250-cc Yamaha Fazer 25 launched at Rs 1.28 lakh, to hit road next month

Yamaha Motor India Sales executives (Left to right): Senior VP of Sales & Marketing Roy Kurian, R&D MD Yasuo Ishihar and MD Masaki Asano launch the new Fazer 25 in Mumbai on August 21, 2017. Photo: Kamlesh Pednekar
Japanese two-wheeler maker Yamaha on Monday launched its 250-cc motorcycle, Fazer 25, priced at Rs 1.28 lakh (ex-showroom Mumbai) in India, which will hit the road next month.

India Yamaha Motor aims to achieve 15 per cent sales growth in this financial year (FY) besides expanding dealership network to 700 outlets, a senior company executive said after the launch.

The 249 cc, four-stroke and single-cylinder Fazer 25 is the second bike from the company this year, after the roll-out of FZ 25 in January.

The new offering from the Indian subsidiary of the Japan's Yamaha Motor is essentially a fully-faired version of the FZ 25 and is positioned as a new mid-class tourer.

"With its improved looks and other suitable changes, the new Fazer 25 will keep up with the expectations of the FZ breed of riders," Managing Director of Yamaha Motor India Sales, Masaki Asano said at the launch.

India Yamaha Motor, which sold 7.50 lakh two-wheeler units last year, is looking to sell around nine lakh units of scooters and motorcycles this year, Roy Kurian, senior vice-president of Sales & Marketing said.

"We will be growing around 15 per cent this year. We sold 7.5 lakh units of two-wheeler last year and this year, we are looking at nine lakh units," Kurian said.

He said the first half of the year was very "tight" for most of the manufacturers, but the second quarter is expected to bring back growth.

Kurian said the two-wheeler industry is expected to clock around 8-10 per cent growth this FY, with the scooter sector likely to grow by 15 per cent, while the motorcycle segment almost half of that, at 6-7 per cent.

He also said that Yamaha is expected to add another 100 outlets in its dealership network this year, which will take the total number of outlets to 700 pan-India.

With the new launch, the company said, it is confident that it will be able to make new inroads into the customer base, especially those who want to step up to a premium touring-friendly motorcycle.

The company is very bullish on the new launch and is very confident that it will keep up with the strong growth numbers the company has witnessed in the last few years, it said.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel