IKEA readies for India debut with biryani, samosa, furniture assembly team


IKEA is set to open its first store in India next month, and the world's biggest furniture retailer is localizing its offering - from the food menu to its "do-it-yourself" (DIY) assembly model - to ensure success in the country.

IKEA, which aims to soon open a 400,000 square feet (37,160 square metre) store in Hyderabad, is setting up its first ever in-house assembly team and offering local delicacies such as samosas to woo shoppers, at a time when growth in some of its more established markets is slowing. "The.....

This article is no longer available in our repository.

There could be multiple reasons for this.