Answers to The Strategist Quiz (#551)

1 During the Age of Exploration approximately from the beginning of the 15th century until the 18th century, creating and selling maps was a big business. A Flemish cartographer in the late 1500s wanted an image to illustrate the front cover of his book of maps. He chose an engraving of a kneeling Greek Titan holding the world on his shoulders. Name the cartographer and mention the significance of his act.

The Flemish cartographer Gerardus Mercator published his book with the kneeling Greek Titan called “Atlas” who became an eponym for a book of maps

2 This person was sitting bored in a bus station waiting for a colleague to arrive for a meeting in the US. While doing so an idea for __ floated in his mind. He is known as the Father __ industry and started an industry with the invention of the brown box. Name him and his invention.

Ralph Baer, inventor of video games

3 This brand was introduced by its founder 30 years after he established his business as a tobacconist in 1847. Its name is an inspiration of a street in London which is an Orange property in the UK version of the game Monopoly. It was aimed at women and hence the flavour was supposed to be “Mild as May”. Name the brand and its founder.

Philip Morris’ Marlboro launched in 1924. The inspiration for the name was a site behind the London Palladium in Great Marlborough Street where Morris set up a factory to supply cigarettes for his shop

4 This brand known for its flashy foreign locale ads has launched its latest digital campaign, “Make Your Move”. The stories in the films are real (non-fiction) as are the narrators (they’re not actors). Name it.

Oxemberg from Siyaram’s

5 The name of one of the varieties of this commodity when translated from Spanish means “stranger” or “outsider”. It represents 85% of the world's production. Name the commodity and the variety.

Forastero. The word means “stranger” or “outsider” in Spanish. Ordinary, everyday cocoa with strong, earthy flavours. Found in Ghana, Nigeria, Ivory Coast, New Guinea, Brazil, Central America, Sri Lanka, Malaysia and Indonesia. Represents about 85 per cent of the world’s cocoa production

6 Kellogg’s rode the buzz around __ as part of its campaign, with the line “So many Valentine requests but I’m staying #SingleAsAPringle because I’m just Puurrfect”. Who was this launched around?

Priya Varrier, the Malayalam actor who recently became a digital phenomenon with her wink

7 What is the term for a professional who is overeducated and working menial jobs while waiting for the job market to improve?

Duppie (depressed urban professional)

8 Connect actors Kangana Ranaut, Aishwarya Rai, Katrina Kaif and glam couple Mahesh Bhupathi/Lara Datta with a brand/business group.

All are associated with Mehul Choksi’s Gitanjali group brands

9 Which is the brand/name you can bank upon?

Punjab National Bank’s baseline

10 Whose logo is this and what is its distinction?

The Twining’s logo. It was chosen in 1787 and considers it to be the oldest commercial logo that has been in continuous use since it was made
One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. 

 
Last date for receiving entries: March 2 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. 

 
The winner is chosen on the basis of the first correct entry received.

There were two correct entries to Quiz No 551. The winner is Laxmidhar Pradhan 
from Bhubaneswar


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