Brands to ad agencies: Diversify or else

The advertising industry has tried for decades with little success to shed its 'Mad Men'-like reputation as a profession dominated by white men. Now, some of the world's biggest brands are viewing that lack of diversity as a liability.

In the last two months, three major brands have publicly put pressure on the agencies they work with to hire more women and those from minority communities. The latest was Verizon, which joined General Mills and HP, formerly a part of Hewlett-Packard, in telling agencies that a failure to do so.

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