IPL brand value soars to $6.3 billion: Duff and Phelps

The brand value of the Indian Premier League (IPL) ecosystem has doubled in the 2014-2018 period. The IPL brand was valued at $3.2 billion in 2014, and after the latest edition this year, the brand value has soared to $6.3 billion. The steep rise in the media rights of the tournament has helped it get a massive jump in brand valuation, according to the Duff & Phelps IPL Brand Valuation Report 2018. The Twenty20 extravaganza was valued at $5.3 billion in 2017, and showed a 15.87 per cent leap this year alone.   ALSO READ: Why advertisers are spellbound by Indian Pr.....

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