Statspeak: Some of the megatrends which will shape consumer markets

Euromonitor International’s (EI’s) 2019 Megatrends: State of Play report has identified some of the megatrends which will shape consumer markets and cause disruption across industries. EI defines a megatrend as a long-term shift in behaviour or attitude with global impact across multiple industries and believes megatrend analysis allows companies to build a long-term strategy that is proactive, rather than reactive, making sense of where they stand today, but also ensuring they have a plan to remain relevant moving forward

Eight megatrends

  • Experience more
  • Middle class retreat
  • Shifting market frontiers
  •  Ethical living
  •  Healthy living
  • Premiumisation
  • Shopping reinvented Connected consumer



Some numbers  (survey findings)

  • 45% Share of population using some kind of device to monitor their health 
  • 28% Consumers feeling good after buying eco- or ethically-conscious products
  • 65% Consumers prioritising the need to have a positive impact on the environment and want to be able to uniquely interact with brands they value
  • 39% Consumers preferring to buy fewer but higher quality products 



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