The Strategist Quiz (# 578)

1 Willem Hesselsz de Vlamingh was a Dutch sea-captain who explored the central west coast of Australia (then "New Holland") in the late 17th century. His mission proved fruitless, but Vlamingh charted parts of the continent's western coast. Connect him with a defunct hedge fund called Empirica Capital LLC and what do you arrive at?

2 This global brand in its earnings report for 2017 mentioned that it had destroyed unsold products worth £28 million in order to protect its brand. This led to protests from environmentalists and the brand has now stopped this annual ritual. It is now reusing, recycling, repairing or donating its unsold products. Destroying unsold products is a common practice in the industry this brand belongs to. Name it.

3  Sodium benzoate is a food preservative and it is used widely in acidic foods. It is also used in fireworks as a fuel in whistle mix, a powder that emits a whistling noise when compressed into a tube and ignited.In the 1910s in the US, one particular food product was mired in controversy since it was felt that the benzoate being used to preserve its shelf life was harmful. Name the product and one of the brands that was called the renegade leader because it was 100 per cent devoid of preservatives.

4  When is the buzzword Hotsquatting used in digital world?

5  Connect the name __which is a reference to the 1995 James Bond film GoldenEye, wherein one of the two Soviet weapon satellites which carry a "Goldeneye" are named so and the Ad agency WPP, shipping company Maersk Lines, Merck & Co. and the JNPT port in India. All linked to an event that occurred last year.

6  Name the QSR chain that, a few years ago, launched a perfume called Flame Grilled Fragrance on April Fool’s Day, a product sold for just one day.

7  Name the brand that asks you to "Wear your Colours"?

8 The symbol for Mars has been used since ancient times to represent iron. The __ symbol is an ancient chemistry sign for iron. The iron sign is used to symbolise the strength of iron used in this company's product. Name the brand/company.

9  For which industry was the E-Nose developed in India and by whom?


Identify the two logos, establish the connection and one of the firsts or a distinction that has come about because of their association. 

One lucky winner will receive a cheque for Rs 2,000. Send your entries to All entries must carry the postal address of the contestant. Last date for receiving entries is September 11 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

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