Cricket hits an advertising six after India's historic win in Australia

India’s win at the Brisbane Cricket Ground in Australia has increased both viewer and advertiser interest significantly in the game. This has come at a time when domestic cricket is set to stage a comeback after a year of absence due to the Covid-19 pandemic. England is set to tour India next month for a series of Test matches, One-Day Internationals (ODIs), and T20s. Conversations with media planners reveal that advertising rates for the India-England series are up 10-15 per cent over last year, when India toured New Zealand for a two-month bilateral series. While India lost the T.....

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