ICC Cricket World Cup 2019 reaches 269 million viewers in opening week

India's Jasprit Bumrah, right, celebrates the dismissal of South Africa's Quinton de Kock during the Cricket World Cup match between South Africa and India at the Hampshire Bowl in Southampton, England, Wednesday, June 5, 2019. (AP/PTI)
The ICC Cricket World Cup 2019, in its opening week, recorded a reach of 269 million viewers on Star network. The inaugural week of the ten-nation tournament registered 107.2 million average impressions, setting a viewership record in the history of any ICC tournament, according to the broadcaster. Impressions are the number of people tuning into an event at any given point during the telecast. Meanwhile, India and New Zealand were forced to share points after the match was washed out without a ball being bowled on Thursday.

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel