When Rajasthan Royals, an Indian Premier League (IPL) franchise, unveiled its principal sponsor recently, there was surprise all around. Women’s hygiene wear brand, Niine, had taken a prominent place on the team’s jersey, redeeming the tournament of its male bias.
Niine isn’t the only unusual name. There is Clear Shampoo, Apis Honey, BKT Tires, Mai Dubai and Levista Coffee, among others, all clamouring for attention in a packed edition.
Small and big advertisers are making their presence felt this year far more than they did earlier, bringing a smile to the .....
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.