IPL 2020: From shampoo to face masks, brands score a six this season

When Rajasthan Royals, an Indian Premier League (IPL) franchise, unveiled its principal sponsor recently, there was surprise all around. Women’s hygiene wear brand, Niine, had taken a prominent place on the team’s jersey, redeeming the tournament of its male bias. Niine isn’t the only unusual name. There is Clear Shampoo, Apis Honey, BKT Tires, Mai Dubai and Levista Coffee, among others, all clamouring for attention in a packed edition.  Small and big advertisers are making their presence felt this year far more than they did earlier, bringing a smile to the .....

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