Impressions are the total number of times a content has been watched. It is a standard viewership metric.
This year, nearly every third TV-owning household in India watched the opening match live, the statement added.
The data has been sourced from the Broadcast Audience Research Council (BARC) India.
The company is confident that viewers' interest will continue to grow as the tournament progresses.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
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