Apple introduces web login; challenges Google, Facebook on privacy

Topics Apple  | Apple Inc | Google

Apple Inc on Monday launched a "Sign In With Apple" function to rival Facebook and Google web login accounts, drawing a contrast with rivals by stressing protection of users' information. Apple will also tighten controls on location tracking.

When users sign in with their Google or Facebook Inc profiles to third-party apps, the apps often share valuable data with Google and Facebook, a practice that Apple is looking to stop. Apple said it created a system to let users generate a random, unique email to use with each app.

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