Buzz app for the social bee

This app is for the social bee. Frankly, I am not one. So did Shouut convince me to take the plunge? The free-to-download app, available on the Google Play Store, specialises in community-based curation of places to visit - nightlife, food, shopping, spas. Turn on your phone's GPS, and the app will guide you to a series of "shouts" by users, listing out "low-cost" restaurants, bars, spas, shopping destinations etc, according to the tab you click on. Each shout is accompanied with an external link, and sometimes a few pictures and maps. An user-based cataloguing ensures that the list can only grow, and will be pretty comprehensive by and by. Nor is the interface any complex.

However, the problem lies in the fact that the app has failed to attract a diverse spectrum of subscribers. Which means the economic band still remains high. The average street-food lover has no incentive in opting out of their usual haunts and logging into the app. The price tags are dangling too high. Tickets to events, membership packages and day tours, all listed events, have pocket-singeing capacities. The problem, however, can surely be tackled once the app expands its subscriber base, both ways. Till then, the app is ideal for those who are already in the social circuit, and want to stay updated about the latest in town.

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