Developers can now sign up for 15% Apple App Store cut programme

Topics Apple

Apple has announced that the developers in its new small business programme can now sign up to receive 15 per cent more from sales of their apps on App Store.

Apple last month unveiled a new developer programme to reduce the charge by half for small businesses that earn up to $1 million in revenue from January 1, 2021, after facing flak for the App Store's 30 per cent standard commission for paid app revenue and in-app purchases.

The Cupertino-based iPhone maker said on Thursday that enrollment is now open for the new App Store Small Business Programme, designed to accelerate innovation and help propel small businesses forward.

"Featuring a reduced commission rate of 15 per cent on paid apps and in-app purchases, this programme helps you invest more resources into your business so you can continue building great apps," the company said in an update.

The vast majority of developers on the App Store who sell digital goods and services are eligible for the new programme, it added.

"Existing developers who made up to $1 million in proceeds in 2020 for all their apps, as well as developers new to the App Store, can qualify for the programme and the reduced commission".

If a participating developer surpasses the $1 million threshold, the standard commission rate will apply for the remainder of the year.

According to Apple, if a developer's proceeds fall below the $1 million threshold in a future calendar year, they can re-qualify for the 15 per cent commission the year after.

Apple has set a deadline of December 18 for submitting enrollment, with January 1 as the start date for when the proceeds adjustment takes effect.

The new programme comes at an important time as small and independent developers continue working to innovate and thrive during a period of unprecedented global economic challenge.

The programme's reduced commission means small developers and aspiring entrepreneurs will have more resources to invest in and grow their businesses in the App Store ecosystem.

"We're launching this programme to help small business owners write the next chapter of creativity and prosperity on the App Store, and to build the kind of quality apps our customers love," Apple's CEO Tim Cook had said in a statement.

--IANS

na/


(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)


Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel