Facebook has tied up with producer Freemantle, the company behind shows like Indian Idol, Savdhan India, and X Factor India among others. The live game show is the social media platform’s first official show on the Facebook Watch platform, and will allow users to participate in the daily quiz in real time. The prize money, Rs 3 lakh, will be divided equally among the participants who answer all the questions correctly. In case no participant manages the feat on a given day, the prize money rolls over to the next day, adding to the total cash pot. There is no participation fee.
The platform has tied up with payment gateways to enable the transfer of the cash prize to the winning parties.
Facebook’s attempt at encouraging social viewing follows attempts by over-the-top (OTT) service providers like Hotstar, which introduced the social viewing feature for this year’s Vivo Indian Premier League. In case of Facebook, trivia-fans can play on their own, but can also involve friends and family by playing together as Confetti allows user to see what their friends are answering during gameplay. The duration of the live show will be under 30 minutes, and the platform hopes to rope anyone who owns a smartphone and uses Facebook on said phone.