Inc., facing intense scrutiny over its business practices, is planning to rebrand the company with a new name that focuses on the metaverse, according to The Verge.
Zuckerberg, who co-founded the social network in 2004, has said that the key to Facebook’s future lies with the metaverse concept -- the idea that users will live, work and exercise inside a virtual universe.
“In the coming years, I expect people will transition from seeing us primarily as a social media company to seeing us as a metaverse company,” Zuckerberg said in July. “In many ways the metaverse is the ultimate expression of social technology.
The rebranding would come at a time when Facebook
is under fire from regulators, lawmakers and activists. Whistle-blower Frances Haugen has shared thousands of company documents with regulators and the Wall Street Journal. The documents detailed Facebook’s struggle with moderating its content and alleged deleterious mental-health effects of its photo-sharing app Instagram.
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