Facebook unveils upcoming audio products to take on Clubhouse: Details here

By Elizabeth Culliford, Sheila Dang and Munsif Vengattil

(Reuters) - Facebook Inc CEO Mark Zuckerberg said on Monday the company planned to launch several audio products, including Clubhouse-style live audio rooms and a way for users to find and play podcasts.

Facebook's incursion into the audio market comes as the sudden explosion of interest in Clubhouse, an audio app where billionaires and celebrities including Tesla CEO Elon Musk have popped in to chat, could be waning. Downloads of the Clubhouse app, which is only available on Apple's iOS devices, suffered an estimated 70% decline in downloads in March from February when it hit a high.

Zuckerberg said the world's largest social media network planned in the coming months to launch features including short-form audio clips called "Soundbites" and ways to create sound effects or improve audio quality. Facebook said in a blog post https://bit.ly/3e8FGsc it would begin to test live audio rooms, which would launch by the summer.

Zuckerberg said Facebook was looking to "treat audio as a first-class medium in the way that we would photos or video" in an interview on Discord with Casey Newton, editor of newsletter Platformer.

The rapid growth of the year-old app Clubhouse has demonstrated the potential of audio chat services.

What is not clear is if Clubhouse, which just closed a new round of Series C funding in which a source said it was valued at $4 billion, will have staying power as installs decline.

The app, which is not yet available on Android, faces competition from multiple companies working on Clubhouse clones. Twitter Inc is testing its live audio feature Spaces, along with new features from Discord, Microsoft-owned LinkedIn, Slack and Spotify Technology.

Reddit also unveiled a preview of its "Reddit Talks" product to moderators on Monday.

Analytics firm Sensor Tower estimated Clubhouse had a 72% decline in growth from about 9.6 million February installs to about 2.4 million in March.

Facebook, which has long been criticized for its handling of problematic content across its products, will face the challenges of moderating live and recorded audio content.

Facebook said its live audio rooms would be available on its Messenger product and in its main app. It said it would test the rooms with public figures as well as in Groups - a product the company has vigorously promoted as providing places for people with common interests but which have also been used to spread misinformation and organize extremist activity.

As part of the announcements, Zuckerberg also said Facebook is working with Spotify on "Project Boombox" to share and listen to music on its platform.

Facebook said users would be able to send donations, or tips, to creators in live audio rooms through "Stars". After launch, it will offer other types of monetization like single-purchase access or subscription for rooms. It also announced an audio creator fund for Soundbites.

The company is working to attract more creators who are accustomed to receiving tips and other direct payments from fans.

 

(Reporting by Munsif Vengattil in Bengaluru, Elizabeth Culliford and Sheila Dang in New York; Editing by Arun Koyyur and Lisa Shumaker)


(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)


Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel