"Initially, free listings on Google Search will appear in a product knowledge panel that shows buying options for a particular item," the company said in a statement late Monday.
This change has already produced a significant increase in user engagement, with both clicks and impressions up substantially for merchants, said Google.
"Sellers of all sizes are benefitting from this incremental traffic, particularly small and medium-sized businesses. And we already see that these changes will help generate billions of dollars in sales for retailers and brands in the US, on an annual basis," the tech giant emphasised.
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