While Google is a late entrant into India's cloud services market, it is hoping to win customers from rivals with its capabilities in artificial intelligence and machine learning. The search giant has troves of Indian user data which it can use to finetune its AI and ML products for local taste.
Microsoft has invested in India's largest e-commerce platform, Flipkart, and got to host its applications on its Azure cloud platform. This is also an attempt by Microsoft to influence start-ups to shift to its cloud service, from Google and Amazon Web Services.
Google has made headway with Indian companies such as Hungama, DB Corp, Innoplcxus and PaGaLGuy. They're already begun using its cloud services out of Mumbai.
"We wanted to have a low latency and secure cloud platform to create our active-active, high availability and load balanced multi-cloud setup. The new India region will help us bring our service even closer to Indian consumers," said Manish Verma, chief technology
officer at Hungama.
Apart from addressing security and privacy concerns of its customers, Google's move to open its first data centre here also comes as the government is mulling new laws for restricting companies from storing user data outside the country.