In 2019, the company’s affordable Pixel 3a-series and the premium Pixel 3 series managed to drive its shipments numbers Photo: Pixel 3a (Khalid Anzar)
Google’s Pixel business reportedly pushed out its best shipments figure in 2019. The Pixel-series smartphones’ shipments grew 52 per cent year-on-year at 7.2 million units and the company had outpaced OnePlus shipments in 2019, according to Francisco Jeronimo, Associate Vice President for EMEA Devices at IDC. Jeronimo attributed strong performances in the USA, Western Europe, and Japan regions for the rise in Pixel shipments. However, he said, the company is still far from reaching the top ten list.
In retrospective, Google
did not launch its flagship Pixel 4-series smartphones
in world’s second largest smartphone market India. The launch was curtailed as some components of the phones’ hardware did not meet the Indian regulations. Globally, the Pixel 4-series was received with great enthusiasm, but technology
reviewers and consumers had mixed review about the products. However, based on IDC's findings, the Pixel 4-series' lacklustre reception had little impact on Google's momentum in the smartphone market. In 2019, the company’s affordable Pixel 3a-series and the premium Pixel 3 series managed to drive its shipments numbers.
. @Google continues to expand the #Pixel portfolio and sales are growing. In 2019 shipments grew 52% YoY to reach the highest volume ever, with strong performances in the USA, Western Europe and Japan. It now ships more units than @oneplus but it is still far from reaching Top10 pic.twitter.com/qY66isF9vN
Earlier, the IDC executive shared the global smartphone market shipments figure for first quarter of this year. According to Jeronimo’s post, the global smartphones
market shipments stood at 275.2 million with Samsung leading the charts at 58.4 million, followed by Huawei at 49 million and Apple at 36.7 million.
— Francisco Jeronimo (@fjeronimo) June 5, 2020
It is expected that the second quarter global smartphones
shipment numbers would be impacted due to coronavirus pandemic. Google’s 2020 numbers would also be impacted if the company does not release a new smartphone series, may be the Pixel 4a, because the company’s Pixel 3 and Pixel 3a has reached end of its sale life cycle.