The latest move allows Oppo to sell its products both online and offline, apart from the existing wholesale retail route used by it. Currently, the company sells its products through franchises using the distributor model.
As of June quarter, Oppo is the fourth largest player with 8 per cent share in the Indian smartphone market, according to market intelligence firm International Data Corporation.
On the investment front, current norms allow an entity to invest through the automatic route up to 49 per cent, while allowing for full investment post-government approval.
However, in cases where FDI exceeds 51 per cent, sourcing of around 30 per cent of the value of goods purchased will have to mandatorily be done from India. This will have to be preferably from micro, small and medium enterprises (MSMEs).
It is not immediately clear if Oppo would also have to abide by the local sourcing norms since the government has not released the gamut of its investments. Mobile phone manufacturers, including American giant Apple, had earlier objected to this arguing that components can't be sourced domestically owing to the lack of manufacturers.
The Guangdong-based electronics and technology
services provider has an existing assembly unit in Noida, Uttar Pradesh that began production in July 2016. The company is looking to significantly increase capacity and is planning to build a mobile phone manufacturing facility as well.
The company plans on exporting phones made in India to other markets as well.
Actoserba Active Wholesale Ltd, which retails the Zivame brand of undergarments, has also been allowed to sell through the single brand route, apart from its existing business of wholesale.
The other FDI proposals approved by the government include those for gift brand Chumbak Design worth $8.62 million and Swedish watchmaker Daniel Wellington AB worth $10 million.
The Foreign Investment Facilitation Portal, the successor mechanism to the erstwhile Foreign Investment Promotion Board is the new online single-point interface of the government for investors. It is being administered by the Department of Industrial Policy and Promotion (DIPP).
A senior DIPP official said the portal will continue to facilitate the clearance of applications that are yet to be approved. Upon receipt of the FDI application, the concerned administrative ministry or department shall process the application as per the standard operation procedure (SOP).
The portal also showed that Diabu Diamond Tools India has been advised to approach the automatic route for its FDI proposal.