Instagram Reels will now display advertisements for all users worldwide

Topics Instagram | Facebook | ads

Instagram Reels

Popular photo-sharing platform Instagram is rolling out display advertisements for its Reels feature all over the world.

Mashable has learnt that Facebook is finally launching advertisements globally on Instagram Reels, a short-video maker, that rivals another similar popular app TikTok.

The trial for the same has already taken place in countries like India, Australia, Brazil, and Germany in April.

"We see Reels as a great way for people to discover new content on Instagram, and so ads are a natural fit. Brands of all sizes can take advantage of this new creative format in an environment where people are already being entertained," said Instagram's Chief Operating Officer, Justin Osofsky.

According to Mashable, Instagram teamed up with leading brands and tested their advertisements on Reels. The brands were: BMW, Louis Vuitton, Netflix and Uber.

The Instagram Reels will have the same vertical and full-screen format as regular Reel uploads. The Reel advertisements will be up to 30 seconds long and will appear between individual Reels.

In fact, as per Mashable, advertisements in Instagram Reels can be commented on, liked, saved, and also shared.

Instagram Reels managed to gain a lot of traction after it was launched in India back in July 2020, shortly after TikTok got banned.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel