OTT: A case for a govt-industry joint governance model in India

Over the top (OTT) refers to en­t­­ertainment, educational or infor­mative content including documentaries that are availa­ble to any person accessing the same via the internet through a subscription model on their de­vice of choice. OTTs democratise accessibility that was earlier dependent on bundled content from conventional providers like television, cable, DTH, theatres and viewing houses. India is fast emerging as one of the top few countries for online cu­rated content, and as per industry reports, from Rs 4,300 crore in FY2019, the industry is expec­t­.....

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