Even though different reports throw varied numbers, one thing that all agree that the internet
user base in India is bound to rise, at a faster pace. While the recent annual internet
report by Cisco predicted a more than two-fold increase in internet
user base in the country by 2023 at 903 million, the India Statista Digital Market Outlook pegs this at 666.4 million by the same period.
Much of this growth is expected to come from rural India, propelled by greater proliferation of internet enabled smartphones. The Mobile Marketing Ecosystem Report 2020 for India prepared by trade body Mobile Marketing Association India, in collaboration with GroupM, gives a deeper understanding into the usage pattern of mobile internet, banking on some external as well as its own research data.
Leader in Mobile App Downloads
The cheaper mobile internet access and smartphone has made India to see the highest growth in terms of app downloads. In the past three years while the global growth in app downloads was 45%, India witnessed a staggering 190% growth. In 2019, consumers worldwide downloaded 204 billion apps of which Indian users downloaded 40 million apps, alone.