In a recent survey, it showed that 30 per cent of Indians do not want to write to search their content but through AI and the voice command, they will now be able to enjoy their favourite content. In 2020 we expect Hindi and a few more other local languages to be also included to help people further. With the help of AI, your smart TV will be able to tell you the latest related content that you would want to consume, which will help save a lot of time. In a smart TV, people normally scroll down to 20 to 25 per cent content with whatever average content they can get but with this, you will be able to see that the smart TV is running against time and you’ll be able to utilise your time better.
Another survey conducted by Nielsen in the US showed that a large number of the audience prefers to watch their favourite content on smart TVs and people in the United States have started watching content for more than four hours on TVs and less than two hours on smart phones. I feel when the technology
really matures in a few years, India will also try to adapt the same kind of behaviour. I also feel that in 2020, the viewing hour of content on TV will increase and it may also surpass smart phone. Till 2018, most of the content that was available was, only for smaller screens, but with smart TVs first and then with the integration of android TVs, the experience of content on a larger screen has improved.
All the OTT players are now developing content for larger screens and for all the content, they are putting designs for the large screen since user experience is always better compared to the small screen.
As android TVs have the maximum market share in India in terms of certified TVs, it is estimated that they will have 1.1 billion subscribers by 2024. So, you can imagine the kind of integration that is required to switch a consumer from smart to Google TV stores. Currently, Google offers 5000 games and application and in 2020 there will be more than 7000 applications and games for televisions that android will provide.
that we are looking forward to is the Cloud
Director & CEO
Super Plastronics Pvt Ltd
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