How it works:
The training helps offline retailers establish their business pages and accounts on Facebook and Instagram. Once set-up, retailers can target local consumers on Facebook and Instagram, and engage with potential consumers through WhatsApp.
Connecting with local retailers online on social media platforms eliminates the need for consumers to visit the physical store of their local retailers.
Retailers can then engage with potential consumers to share information such as e-detailers and e-catalogues on available Samsung phones. Consumers can order a Samsung smartphone via WhatsApp
by contacting the local retailers on retailer’s WhatsApp Business app , who can home deliver phones, ensuring consumers do not have to step out from the comfort of their homes.
“With our industry-leading digital skilling resources, we partnered with Samsung to skill their leading offline retailers, enabling them to reach out to consumers in their natural habitat of Facebook, Instagram, and WhatsApp seamlessly, and helping the business adapt to the new normal,” said Prasanjeet Dutta Baruah, Vertical Head - Technology, Telecom, Automotive and New Business at Facebook India.