Snapchat's TikTok clone 'Spotlight' launched in India

Topics Snapchat | TikTok | Social Media

Photo-messaging app Snapchat on Tuesday launched its new entertainment platform 'Spotlight' for user-generated content in India.

According to the company, Spotlight surfaces the most entertaining snaps from the Snapchat community all in one place and will become tailored to each Snapchatter over time, based on their preferences and favourites.

With over 5 billion snaps created each day, Spotlight aims to empower the Snapchat community to express themselves and reach a larger audience in a new way.

Spotlight has been designed to entertain the Snapchat community while living up to the snaps' values, with their wellbeing as a top priority. Spotlight content is moderated and doesn't allow for public comments. Snaps submitted to Spotlight must respect the content guidelines to receive distribution.

Snap's $1m a day programme will also be available in India, celebrating and rewarding the creativity of local Snapchatters and offering a chance for creators to earn a share of a $1 million daily fund.

Apart from India, Spotlight is now available in Mexico and Brazil, having launched in 11 countries previously (the US, Canada, Australia, New Zealand, the UK, Ireland, Norway, Sweden, Denmark, Germany, France).

--IANS

wh/arm


(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)


Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel