“I absolutely think that the learnings we make there will be for all of Apple, and hopefully for all of our sector, and of course will influence designers and engineers as we go forward,” Jackson said in an interview.
is capable of disassembling 200 iPhones per hour.
has faced criticism in the past that its thin-and-light product designs make it hard to disassemble products so they can be recycled.
Kyle Wiens, chief executive of iFixit, which provides free repair instructions for electronics, said Apple
deserves some credit for making the iPhone reasonable to recycle. But he said many other popular products in its lineup - such as its AirPods
headphones - cannot be economically recycled because they are stuck together with glue.
Jackson pushed back against that notion, saying that smaller products reduce material use and that Apple
focuses on making longer lasting products. The company for the first time released figures showing that 7.8 million devices brought to Apple
as trade-ins last year ended up with new users.
“Durability matters,” Jackson said. “We know our products are used a long time.”
also said Thursday that materials recovered by the Daisy
robot are making their way into new products. For example, batteries recovered by Daisy
will be sent to recyclers so the cobalt from them can be used in new Apple
“Cobalt is mined in horrific conditions,” Wiens of iFixit
said. “Reducing cobalt consumption is a good thing across the board.”